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You are here: Home / Archives for Investing Behaviour

Investing Behaviour

The Psychology of Investing #4: The Art of Getting Less Prejudiced

The Sketchbook of Wisdom: A Hand-Crafted Manual on the Pursuit of Wealth and Good Life.

This is a masterpiece.

– Morgan Housel, Author, The Psychology of Money

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(Special Diwali Discount till 10th Nov. 2024)


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The Internet is brimming with resources that proclaim, “nearly everything you believed about investing is incorrect.” However, there are far fewer that aim to help you become a better investor by revealing that “much of what you think you know about yourself is inaccurate.” In this series of posts on the psychology of investing, I will take you through the journey of the biggest psychological flaws we suffer from that causes us to make dumb mistakes in investing. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


Niels Bohr, the Danish physicist who made foundational contributions to understanding atomic structure and quantum theory (for which he received the Nobel Prize in Physics in 1922), once proposed that the goal of science is not universal truth.

Rather, he argued, the modest but relentless goal of science is “the gradual removal of prejudices.” We start with grand ideas about the world, but as science advances, these ideas are broken down, and we realise we’re left with fewer certainties.

Take Copernicus’s discovery that the Earth revolves around the sun. It gradually removed the prejudice that Earth was the centre of the universe, shattering an age-old belief that had once seemed unshakable. Or Darwin’s theory of evolution, which gradually removed the prejudice that humans were a special creation, separate from the rest of the species. We had to rethink everything about our origin.

Newton’s discovery of gravity gradually removed the prejudice that objects were attracted to the earth because it was in their nature to do so. Then there’s Louis Pasteur’s discovery of the germ theory, which removed the prejudice that infections and diseases were somehow a result of divine punishment rather than the activity of microorganisms.

Then, much later, Daniel Kahneman and Amos Tversky dismantled another cherished assumption — that humans are rational animals. Their research on cognitive biases showed that our choices aren’t always logical, especially in areas like investing. Their work on behavioural economics and human irrationality gradually removed the prejudice that humans make financial decisions based on reason.

These shifts are more than facts. They’re complete overhauls of how people understood life and the world around them. And they weren’t quick; they took decades, even centuries.

Now, even when you move beyond science and look at life in general, being a lifelong learner serves a similar purpose – that of the gradual removal of prejudices we carry in our minds and the lenses with which we see and judge situations and people around us. We all start with our beliefs, moulded by family, culture, and experience. But it’s only by opening ourselves up, by being humble enough to unlearn, that we start to shed these layers of preconceptions.

I have lived with and suffered through several prejudices over the years, which were dispelled one after the other as I walked on my journey of lifelong learning. Every single time, I thought I had a clear understanding of something, only to later discover my grasp on it was incomplete or even completely wrong. And I know this process won’t stop.

Every time I started believing I knew how the world was, the world showed me more and more ways in which I was wrong.

I learned that I was wrong about what things are. The things I took for granted as “the way things are” were just one way to see them.

I learned that I was wrong about how things work. Even in fields I thought I understood well, there were layers of complexity I was blind to.

I learned that I was wrong about who people are. You meet someone and form opinions. And then time and experience reveal the many shades and stories that make them who they are.

When I started my investing career in 2003, I held onto a set of beliefs without questioning them. I believed:

  • What Gordon Gekko said in the movie Wall Street, “I don’t throw darts at a board. I bet on sure things.”
  • That greed was indeed good, and that success required a certain ruthless, profit-driven mindset.
  • That stocks were blips on the ticker, just numbers to be bought low and sold high, rather than pieces of actual businesses.
  • That the only thing that could help me succeed as an investor was my skill in stock picking—the ability to find that perfect stock that would make it all worthwhile.
  • That making money from stocks required me to just be rational in my analysis.

These prejudices were gradually removed as I read and learned from Graham, Buffett, Munger, Fisher, Taleb, Kahneman, and others who approached investing as more than just a game of numbers. These thinkers challenged me to think beyond returns, to understand the nature of risk, and to see investing as a way to build sustainable wealth, not a quick win. Over time, I came to realise:

  • There are no certainties in investing, only uncertainties.
  • Greed is not good for an investor, and neither are fear and envy. These emotions cloud judgment and lead to impulsive actions.
  • Stocks are representative of businesses, and to do well, I must think and act like a business owner.
  • Investing is largely a game of luck, and that skill shines through only in the long run. Short-term wins can easily make you feel invincible, but it’s often just randomness giving you a temporary boost.
  • Making money from stocks required much more than rational analysis; it needed emotional discipline and a great control over my behaviour. You might know the theory, but in the heat of the moment, emotions take over.

After 20+ years of being an investor and learner, I still have my prejudices and continue to look at the world with my own tinted glasses. And I am sure that will continue till I have my thinking faculties working intact (for it’s our prejudices that make us humans). No matter how much we learn, our biases never disappear; they only become quieter, easier to spot.

But as I continue my learning journey and keep unburdening myself with parts of my ego and blind spots, I also believe that I may see a greater light coming from the end of the tunnel of my ignorance. Learning doesn’t make us perfect thinkers; it just pulls back a few more layers, one at a time. And that possibility—that learning can clear a bit more fog—is what keeps me going.

I may never see things completely without bias, and maybe I’ll never truly “arrive,” but I believe I’ll become less prejudiced.

My life and thinking may get better, little by little, as I unlearn and relearn. And if you’re anything like me, I believe the same for you too.

Just keep learning.

The purpose of this series is to help you gradually get over your own prejudices and become a better investor. Each step forward clears a bit of that fog, bringing clarity to both life and investing.


Disclaimer: This article is published as part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund. All Mutual fund investors have to go through a one-time KYC (Know Your Customer) process. Investors should deal only with Registered Mutual Funds (‘RMF’). For more info on KYC, RMF & procedure to lodge/ redress any complaints, visit dspim.com/IEID. Mutual Fund investments are subject to market risks, read all scheme related documents

Letter to A Young Investor #4: The Art of Waiting

I am writing this series of letters on the art of investing, addressed to a young investor, with the aim to provide timeless wisdom and practical advice that helped me when I was starting out. My goal is to help young investors navigate the complexities of the financial world, avoid misinformation, and harness the power of compounding by starting early with the right principles and actions. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

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Dear Young Investor,

I hope you are doing well and that the lessons we have covered so far have been helpful in guiding you through the early stages of your investing journey.

In my previous letter, I wrote about the remarkable power of compounding—how time and consistency can turn small investments into something significant. Today, I want to introduce you to a closely related concept that holds the key to allowing compounding to work its magic.

[Read more…] about Letter to A Young Investor #4: The Art of Waiting

The Psychology of Investing #3: When Control is Just An Illusion

The Sketchbook of Wisdom: A Hand-Crafted Manual on the Pursuit of Wealth and Good Life.

This is a masterpiece.

– Morgan Housel, Author, The Psychology of Money

Get Your Copy Now

Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.


The Internet is brimming with resources that proclaim, “nearly everything you believed about investing is incorrect.” However, there are far fewer that aim to help you become a better investor by revealing that “much of what you think you know about yourself is inaccurate.” In this series of posts on the psychology of investing, I will take you through the journey of the biggest psychological flaws we suffer from that causes us to make dumb mistakes in investing. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


The Art of Thinking Clearly is an excellent book by Rolf Dobelli. In one chapter, Dobelli shares a couple of instances –

Every day, shortly before nine o’clock, a man with a red hat stands in a square and begins to wave his cap around wildly. After five minutes he disappears. One day, a policeman comes up to him and asks: ‘What are you doing?’ ‘I’m keeping the giraffes away.’ ‘But there aren’t any giraffes here.’ ‘Well, I must be doing a good job, then.’

A friend with a broken leg was stuck in bed and asked me to pick up a lottery ticket for him. I went to the store, checked a few boxes, wrote his name on it and paid. As I handed him the copy of the ticket, he balked. ‘Why did you fill it out? I wanted to do that. I’m never going to win anything with your numbers!’ ‘Do you really think it affects the draw if you pick the numbers?’ I inquired. He looked at me blankly.

[Read more…] about The Psychology of Investing #3: When Control is Just An Illusion

The Dangers of Storytelling in Investing: How to Avoid the Narrative Fallacy


Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

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Imagine explaining why a leaf fell from a tree at 3:42 PM on a Tuesday.

Was it the wind? The age of the leaf? A butterfly flapping its wings in Kashmir?

In reality, it was most likely a combination of multiple factors, many too small for us to even notice.

Well, every movement in the stock market is like that leaf, but infinitely more complex. However, here we have a story for every leaf falling.

[Read more…] about The Dangers of Storytelling in Investing: How to Avoid the Narrative Fallacy

Letter to A Young Investor #3: The Quiet Wonder

I am writing this series of letters on the art of investing, addressed to a young investor, aiming to provide timeless wisdom and practical advice that helped me when I was starting out. My idea is to help young investors navigate the complexities of the financial world, avoid misinformation, and harness the power of compounding by starting early with the right ideas and steps. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.


Dear Young Investor,

I hope you are doing well and are eager to learn more about the financial path ahead of you.

In today’s letter, I want to share an idea that, if you grasp and embrace well, can change your financial destiny in ways you may not have even dreamed of.

It is a force so subtle, yet so powerful, that it is frequently overlooked until its repercussions grow too big to be disregarded. But before I tell you about that, let me tell you a story.

[Read more…] about Letter to A Young Investor #3: The Quiet Wonder

The Optimism Trap: How We Misjudge Risk and Rewards

The Sketchbook of Wisdom: A Hand-Crafted Manual on the Pursuit of Wealth and Good Life

This is a masterpiece.

Morgan Housel, Author, The Psychology of Money
Get Your Copy Now

Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.


There is a quirk in human nature that is as old as time itself. Yet, it is as relevant today as it was when our ancestors first started trading seashells.

I am talking about the tendency to see the world through rose-coloured glasses when it comes to potential gains, while simultaneously downplaying the very real risks that lurk in the shadows.

Now, this not just a passing academic observation, but a force that affects not only our everyday lives but also our economies and even the path of history. And it is worth pausing to think about how it might be affecting your own choices, big and small…in life, investing, everywhere.

[Read more…] about The Optimism Trap: How We Misjudge Risk and Rewards

The Psychology of Investing #2: How Evolution Wired Us to Fail at Investing (And What to Do About It)

The Sketchbook of Wisdom: A Hand-Crafted Manual on the Pursuit of Wealth and Good Life.

This is a masterpiece.

– Morgan Housel, Author, The Psychology of Money

Get Your Copy Now

Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.


The Internet is brimming with resources that proclaim, “nearly everything you believed about investing is incorrect.” However, there are far fewer that aim to help you become a better investor by revealing that “much of what you think you know about yourself is inaccurate.” In this series of posts on the psychology of investing, I will take you through the journey of the biggest psychological flaws we suffer from that causes us to make dumb mistakes in investing. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


Imagine you are one of our cave-dwelling ancestors, minding your own business, when suddenly a tiger appears. Do you –

  • Carefully weigh the pros and cons of running vs fighting?
  • Calculate the statistical probability of survival based on past tiger encounters?
  • Scream and run faster than Usain Bolt?

If you chose C, congratulations! You are alive (well, your ancestors were), and you are also the proud owner of a brain that is about as well-suited for modern investing as a hammer is for performing brain surgery.

[Read more…] about The Psychology of Investing #2: How Evolution Wired Us to Fail at Investing (And What to Do About It)

Letter to A Young Investor #2: The Money Manual

I am writing this series of letters on the art of investing, addressed to a young investor, aiming to provide timeless wisdom and practical advice that helped me when I was starting out. My idea is to help young investors navigate the complexities of the financial world, avoid misinformation, and harness the power of compounding by starting early with the right ideas and steps. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.


Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.


Dear Young Investor,

I hope this letter finds you well and in high spirits.

You remember my uncle whom I had introduced in my previous letter, who taught me that wealth is not about accumulating money but about living a life of purpose, freedom, contentment, and fulfilment?

Well, a few years into his guidance and once I had started earning money, I remember asking him about the ‘operating manual for money’ that did not exist – and still does not – unlike most things in life that come with a manual on how to operate them.

Think about it. When you buy a new gadget, it comes with a booklet explaining how to use it, maintain it, and even troubleshoot it when things go wrong. But when it comes to money, something we use every day and crucial to our lives, there is no manual handed over. You are left to figure it out on your own, often learning through trial and error, sometimes at a great cost.

[Read more…] about Letter to A Young Investor #2: The Money Manual

The $200 Million Lesson: Raising Money-Wise Kids in a World of Excess

Online Value Investing Workshop – August 2024 Cohort: I recently opened admission to the August 2024 cohort of my Online Value Investing Workshop, which has already been taken by 1800+ students ever since I launched it two years ago. Here is what you get when you sign up for this workshop – 

  • 30+ hours of pre-recorded lectures and Q&A videos
  • 60+ questions answered in the Q&A
  • Live Q&A session of 3 hours on Sunday, 25th August 2024 (7 PM IST Onwards)
  • One-year unrestricted access to the entire content
  • 7 readymade screens to filter high quality stocks (and avoid the bad ones)
  • Bonus 1: Stock analysis spreadsheet (otherwise priced at ₹1999)
  • Bonus 2: Rethinking Financial Freedom Masterclass + The Art of Investing Masterclass (otherwise priced at ₹1998)

I am accepting 100 students for this cohort, and more than half the seats have been booked by now. Click here to read the details of the workshop and sign up.


Welcome to the latest issue of ‘The Journal of Investing Wisdom’, where I delve into the thoughts, reflections, and readings that have recently captured my attention. This journal serves as a window into my contemplations and the resources that inspire and inform my journey as an investor. I hope you like what you read below. If you are new here, and wish to get insights and ideas like these straight into your inbox, please click here to become a member.

Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.

Raising Money-Wise Kids in a World of Excess

I have been thinking a bit more about money lately than I usually do. Not just because my son asked for a ₹10,000 pair of sneakers last week (he does not ask much, and so this surprised me a bit), but because I have been wondering if I am doing this whole “teaching kids about money” thing right.

In the last edition of The Almanack of Good Life, I wrote about the importance of health and time over money and recounted the story of William Vanderbilt, who believed the burden of managing his father’s empire had broken his health.

[Read more…] about The $200 Million Lesson: Raising Money-Wise Kids in a World of Excess

A Yogi’s Rules on Money and Happiness

Welcome to the latest issue of ‘The Journal of Investing Wisdom’, where I delve into the thoughts, reflections, and readings that have recently captured my attention. This journal serves as a window into my contemplations and the resources that inspire and inform my journey as an investor. I hope you like what you read below. If you are new here, and wish to get insights and ideas like these straight into your inbox, please click here to become a member.

Become a wiser investor in just 5 minutes

Join The Journal of Investing Wisdom and receive insightful ideas on investing, stock analysis, and human behaviour. Plus, unlock access to free chapters of my upcoming books, multiple e-books, and my stock analysis excel. All for FREE!

No charge. Unsubscribe anytime.

What I’m Reading

A Yogi’s Rules on Money and Happiness

I read an article recently written by Paramhansa Yogananda – of Autobiography of a Yogi fame – during the Great Depression in the US. It was titled Creating Your Happiness.

Not surprisingly, the principles laid out by Yogananda remain relevant even today, 90+ years after he wrote about them.

You see, the old rules of life or money never change and they only become tough on you when you ignore them. Like these golden rules laid out by Yogananda (the emphasis is mine), which if you continue to ignore, may make your life tough.

Over to Yogananda.

[Read more…] about A Yogi’s Rules on Money and Happiness
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