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Understanding Behavioural Biases in Finance and Investing (E-Book)

“How do I read stuff you recommend when I have no time left after work etc.?”

This is one common reason I hear from people who have not yet gotten down to reading the brilliant literature out there on investing and investment behaviour.

If you have had similar excuses/reasons all these years, I present to you Mr. Balaji Ganesan, a Safal Niveshak tribesman from Chennai, who works as an IT professional, and who serves as a great proof that if you have a passion, you can take out time to follow it.

Balaji has been the most prolific contributor to the Safal Niveshak Forum, and shares largely on behavioural finance and his experiences dealing with the same.

He has contributed more than 100 posts on the Forum pm various biases, and I thought it would be great if he could create an eBook on the subject and share with other tribesmen.

Balaji agreed, and here is that eBook for you – Understanding Behavioural Biases in Finance & Investing.

(Click on the link above or image below to download the eBook)

Thank you Balaji for your efforts. It’s great to see your passion in reading and learning translating into your work in helping others.

Happy reading, tribesman!

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About the Author

Vishal Khandelwal is the founder of Safal Niveshak. He works with small investors to help them become smart and independent in their stock market investing decisions. He is a SEBI registered Research Analyst. Connect with Vishal on Twitter.


  1. Thanks a lot to Balaji and vishal
    I was looking for a condensed form and this one serves the purpose…

  2. Eswar Santhosh says:

    It was always amazing to read Balaji’s regular contributions to the forum. Thanks for consolidating them into one accessible E-book.

  3. Hi Vishal,

    The pdf is not opening.. Not sure at which end problem is. Please can u share some other link to download.


  4. Thank you Balaji and Vishal for this wonderful condensed book.
    Your contribution is really appreciated.

  5. Many Thanks Vishal ji for sharing this valueable book. A very happy,healthy,”wealthy” and wonderful new year to you,your family and all my fellow tribesmen.
    By continuously reading your post and comments of all my fellow tribesmen, i can surely say that i am much a better person (financially) as compared to previous year. And good thing this time i avoided all noise and glam on TV regarding “Muhurat Trading” and other bla..bla..bla.. 🙂


  6. hi vishal,

    Regarding anchor bias, for value investor who buy stocks below certain PE etc they will miss good quality stocks as rarely such stocks trade at that value. In fact in India to buy stock below PE suggested by Graham is a value trap.
    Very few stocks from large base move from micro to midcap and mid to large cap. As buffet said in a invest lifetime there very few stocks which make wealth for longtime.
    I have seen in my short investing career good quality stocks like nestle , asian paint etc wherenever cheap.
    Even when they where cheap as in 2008 many middle class investors like me do not have large sums money to invest at a time
    Therefore, for large number middle class investor , the better option is to buy stocks like SIP(buying few shares every month) from small pool of out livers stock like HDFC,nestle,asian paints and hold on for 5-10-15-20 yrs

  7. sir,
    this file (pdf) is not opening;can you give another path,

  8. Thank you everyone for your support and comments.

  9. Thanks for the ebook.


  1. […] an amazing e-book from Balaji Ganesan, a Safal Niveshak tribesman, on behavioural biases and how they impact you in your financial decision […]

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