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The Internet is brimming with resources that proclaim, “nearly everything you believed about investing is incorrect.” However, there are far fewer that aim to help you become a better investor by revealing that “much of what you think you know about yourself is inaccurate.” In this series of posts on the psychology of investing, I will take you through the journey of the biggest psychological flaws we suffer from that causes us to make dumb mistakes in investing. This series is part of a joint investor education initiative between Safal Niveshak and DSP Mutual Fund.
In 1961, a Yale psychologist named Stanley Milgram ran one of the most disturbing experiments in the history of science.
Volunteers were recruited under the pretense of studying memory and learning. Each volunteer was asked to play the role of “teacher” and administer electric shocks to a “learner” in the next room whenever he gave a wrong answer. The shocks escalated in 15-volt increments—from a mild 15 volts all the way to a lethal-looking 450 volts, labelled “Danger: Severe Shock” on the dial.

The learner was actually an actor. There were no real shocks. But the volunteers didn’t know that.
[Read more…] about The Psychology of Investing #20: The Most Powerful Force in Investing


