As I was driving along a busy South Mumbai road recently, my attention was drawn to a huge flashing sign, which said “Hey you! Get off your phone!” (no, I wasn’t on my phone).
It then scrolled to another message which said – “Distractions cause collisions, give driving your full attention.”
I found it ironic that, in order for me to pay attention to their flashing sign-board, I had to stop paying attention to the traffic and the road in front of me.
To be able to read their very important scrolling safety message, I had to look across the opposite lane (that is where the sign-board was placed!) and spend 10-15 seconds trying to decipher some flashing words.
Amazingly, someone somewhere got paid for that idea.
You will find similar “dangerous safety messages” in the financial world every day – messages where people ask you to play it safe but then sell you stuff that can put your money and peace into danger.
Like this video – Save the Investor – where someone is asking you to “buy right and sit tight”…
(Click here if you can’t see the video above.)
Someone who would have to put shutters on his business if you were to “buy right and sit tight” is asking you to do so!
I mean, seriously?
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