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Imagine the scene from the battlefield of Kurukshetra, where Arjuna stands frozen. He is not fearful, just confused. He looks at the faces on the other side, and sees family, teachers, and cousins. Suddenly, the whole battle doesn’t make sense anymore.
Here’s a warrior, born and trained to fight, and yet, when the moment comes, he lowers his bow.
And what does Krishna do? He doesn’t give him a five-point strategy like you find thrown around on LinkedIn, or even a “battlefield ROI calculator.” He doesn’t even talk about odds or probabilities.
Instead, Krishna tells Arjuna a story. Or rather, he reminds him of his story…about who he is, what his role is, and why he is there. And only once Arjuna understands that does he lift his bow again. Now, none of the facts have changed for Arjuna, but the meaning behind the facts have become clear to him.

I think about that moment a lot, especially when I see how most of us go about investing. We open the annual report, we skip to the numbers, and ask questions like, “What’s the profit growth?” “What’s the ROCE?” “What’s the free cash flow?” And we think, “Yes, this looks investable.”
[Read more…] about A Business is Not a Math Problem