Thinking Fast and Slow
Influence: The Psychology of Persuasion
Stumbling on Happiness ~ Dan Gilbert
The Power of Habit: Why We Do What We Do in Life and Business ~ Charles Duhigg
Your Money and Your Brain
by Jason Zweig
Thi book is Zweig’s attempt to demystify the subject of behavioural economics. Drawing on latest scientific research, he shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.
Why Smart People Make Big Money Mistakes and How to Correct Them ~ Gary Belsky