Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.
Jason Zweig is an investment journalist and a long time investing columnist for Wall Street Journal. He is best known for editing and adding commentary to the revised edition of Benjamin Graham’s investment classic The Intelligent Investor. Graham’s book, considered as investing bible by many, was first published in 1949 and stays on top of every value investor’s reading list. In his commentary, Zweig has made Graham’s principles easier to understand and implement.
Your Money and Your Brain is Zweig’s attempt to demystify the subject of behavioural economics. The hypothesis that our emotions interfere with our rational thinking isn’t a hypothesis anymore. Zweig writes –
… over the past few years, scientists have made stunning discoveries about the ways the human brain evaluates rewards, sizes up risks, and calculates probabilities. With the wonders of imaging technology, we can now observe the precise neural circuitry that switches on and off in your brain when you invest.
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