Behaviouronomics: The Outside View

The inside view is the one that all of us adopt to assess the odds of our success in our undertakings. It’s almost always too optimistic. The outside view is a counterintuitive way to think and can often create a very valuable reality check for decision makers.

On 19 July, 2007 a group of twenty people assembled for a two-day master class with Daniel Kahneman, the psychologist who is the co-creator of the field of behavioral economics, for which he won the Nobel Prize in Economics in 2002.

Kahneman’s book, Thinking Fast and Slow, came out in 2011. So, at the time of this event, Daniel Kahneman was still relatively unknown to people outside the academic world.

The event was titled“A Short Course In Thinking About Thinking.” Fortunately, Edge.org has made available a sampling from the event consisting of streaming video of the first 10-15 minutes of each session. What made this gathering even more remarkable was the list of attendees who got together to learn from the Nobel laureate. These were the leading American business/Internet/culture innovators.

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