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You are here: Home / Almanack / Spotlight: One Big Tupperware Party That’s Stock Market

Spotlight: One Big Tupperware Party That’s Stock Market

May 5, 2018 | Leave a Comment

There are strong parallels between Tupperware parties and the stock market investing. A Tupperware party is a whirlpool of psychological forces that suck the partygoers into making unnecessary purchases. A stock market isn’t much different.

In 1938, Earl Tupper developed a technology for air-tight plastic containers. His patented “burping seal” design distinguished his product from the competitors. However, despite being a revolutionary product, Tupperware sales did not pick up for first ten years.

Then in 1949, one of Earl’s sales representative, Brownie Wise, began selling Tupperware products through home parties. The idea was that housewives would invite friends and neighbours at home and the party would be a combination of social event and sales presentation.

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